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You are here: Home / Government Contracting News / Does procurement need a re-brand?

June 30, 2016 By AMK

Does procurement need a re-brand?

Calling “procurement” something else would be comparable to applying a fresh coat of paint on a wall to hide cracks.

Hello My Name IsThat’s the view of Bertrand Maltaverne, guest contributor to the Public Spend Forum whose goal is to foster discussion about transforming the public market to many informed, diverse voices.  In this article, Maltaverne explores whether procurement needs a re-brand.

I’ve recently seen a few articles discussing whether procurement needs a rebrand, some of them arising from the Big Ideas Summit 2016 organized by Procurious. While I agree with many of the points made from the “pro” camp that describe the shortcomings of many procurement organizations, I disagree with the need to rebrand the function entirely. Calling “procurement” something else would be comparable to applying a fresh coat of paint on a wall to hide cracks. At some point, if nothing is done to fix the cracks, they will show again!

But, let’s explore both points of view: Why ‘Procurement’ Is Cursed and Why Some Procurement Activities Might Need Re-branding.

Keep reading this article at: http://publicspendforum.net/procurement-need-rebrand/

Filed Under: Government Contracting News Tagged With: acquisition reform, procurement, procurement reform, public procurement

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