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July 8, 2013 By AMK

Customer discovery is topic of new 6-session course offered by Georgia Tech

How often does your team leave the office to talk to customers and potential customers about their overall product and service needs?

Reports provide good data, but customers provide great insight.

Beginning August 14, 2013, the Georgia Manufacturing Extension Partnership (MEP) is kicking-off a series of six educational sessions designed to help you discover new customers and grow your business.

This intensive program will challenge you to ask the tough questions and provide you with real direction to organically grow your business before you invest excessive time and money.

By participating, you will learn how to:

  • Use rapid discovery learning cycles, and interact with several current and potential customers a week.
  • Gauge new customers, understand their problems, and learn about their needs.
  • Find new customers for your existing products or services.
  • Determine how to position your company to new customer markets.
  • Report your findings to the group and learn through real exercises.
  • Gain feedback from Georgia Tech coaches that can be applied to the next learning cycle.

For location, contact information, and cost, please click here: http://tinyurl.com/q4j9lo9

Filed Under: Georgia Tech News Tagged With: customer discovery, Georgia Tech, lean, marketing, MEP, training resources

May 17, 2012 By AMK

Government contract marketing workshop a success

Eighty business people participated in a half-day workshop at Georgia Tech on May 16th, taking advantage of expert instruction on how to market to the federal government.

“Victory in Procurement: Marketing to the Government” was co-sponsored by American Express OPEN and The Contracting Education Academy at Georgia Tech.

The workshop was led by Denise Rodriguez-Lopez, an American Express OPEN Advisor on Government Contracting.  She provided practical guidance to participants on how to put together both a two-minute elevator speech as well as a written Capabilities Statement.  When put to use, both of these marketing techniques are designed to effectively convey an entrepreneur’s experience and expertise.  Attendees also received a sample Capabilities Statement, written instructions for constructing an elevator speech, and worksheets for creating a marketing strategy.

A panel, consisting of successful business leaders and government decision-makers, provided workshop attendees with insights into how the government contracting process works.  The panelists included Tina Baker, president and CEO of the Cadence Group; Lesa Adeboyé, CEO and founder of  The Alliance Group, Inc.; JoAnn Braxton, Business Development Specialist with the Georgia District Office of the U.S. Small Business Administration; and Gwen Miles, Small Business Specialist with the Centers for Disease Control and Prevention.  The panelists interacted with the audience, providing feedback on marketing techniques that work and crtitiques of individual elevator speeches that were crafted by workshop participants.

Information also was provided to participants on the services provided by the Georgia Tech Procurement Assistance Center and the professional education courses offered by The Contracting Education Academy at Georgia Tech.

To download a copy of the workshop presentation, please click here.

 

Marketing Workshop

Marketing Workshop

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Marketing Workshop

Filed Under: Academy News Tagged With: capabilities, marketing, SBA

April 17, 2012 By AMK

Government marketing workshop offered May 16th

Businesses seeking insights into how to market to the government will want to pay attention to this.

In partnership with American Express OPEN, the Contracting Education Academy at Georgia Tech is proud to offer a free, three-hour workshop entitled “Victory in Procurement: Marketing to the Federal Government.”

Especially designed for small business owners, this event will teach you how to effectively pitch your business to the government and provide:

  • Insights into how to select which government agencies to target and how to get meetings with them,
  • Tips and tactics for improving your elevator pitch and capabilities statement,
  • Sample elevator pitches and capabilities statements,
  • Advice from a panel of government buyers and successful small business owners,
  • Interactive, roll-up-your-sleeves round-table exercises where you’ll hone your new-found skills.

The event will be held on Wednesday, May 16, 2012 at the Tech Square Research Building (TSRB), located at 85 Fifth St., NW, Atlanta, GA 30308.   The workshop will take place from 9:00 am until 12 noon.

Pre-registration is required.  Click here to pre-register.  Due to space limitations, walk-ins on the day of the event will not be allowed.

A flyer describing this event can be downloaded by clicking here.

For directions, please visit http://contractingacademy.gatech.edu/directions-to-tsrb.  Remember, you must pre-register in order to attend.

Filed Under: Academy News Tagged With: market research, marketing, small business

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